Press Release - New Pure Color Lipstick by Estee Lauder

Hi ladies,

Estee Lauder have a new range of lippy just for you. Here's the press release ^__^

ESTÉE LAUDER

INTRODUCES

NEW PURE COLOR LIPSTICK BY TOM PECHEUX,

ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

A Collection of 33 Exceptionally Chic Shades with 2 Expertly Crafted Formulas

“These lipsticks are so easy to fall in love with - it’s about so much more that just looking pretty, it’s about making a statement with your lips.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

Estée Lauder and Creative Makeup Director Tom Pecheux introduce new Pure Color Lipstick, uniting fashion and technology with two new luxurious formulas that set the stage for modern lip looks.  Decorate and define your lips with the new formulas of Pure Color Long Lasting Lipstick and Pure Color Crystal Lipstick to create a fresh, bold statement that reignites your passion for lipstick.  The high-performance formulas are fused with an expansive palette of hues that promise a lip look for any desired occasion from a subtle whisper of color to a vivacious, siren red.  These lipsticks are expertly crafted and specially formulated to maintain the highest quality of color performance, shine and wear… the new Pure Color Lipstick.

HIGH PERFORMANCE FORMULA

•           Exclusive True VisionTM Technology incorporates intense, highly pigmented shades for a saturated, color rich application

•           Concentrated pigments are wrapped into a crystalline laminate polymer for a multi-dimensional look that is magnified and rich in color

•           Lips are drenched in moisture by Apricot Kernel, Shea Butter and Vitamins C and E

ICONIC, MODERN DESIGN

•           The classic Estée Lauder golden-mirrored packaging is accented with a crisp, transparent cube that offers a preview of the enticing lipstick shade

•           The jeweled-like lipstick case reinforces the classic, modern beauty behind Pure Color

Pure Color Long Lasting Lipstick:INTENSELY PIGMENTED SHADES

•           Classic favorites are updated with a broad spectrum of exciting new colors, from muted neutrals to lively, vibrant shades

•           Dynamic long lasting wear for a powerful, fade-proof  lip that lasts the day

•           Medium to full  indulgently buildable coverage

•           Two exceptional textures:

o          Satin Creme -  Color true pigment polymers provide a soft, shiny finish

o          Lustrous Shimmer - Brilliant pigments provide a multi-faceted effect on the lips

Pure Color Crystal Lipstick:LUMINIOUSLY SHINING SHADES

•           The luscious color range of shimmering shades vary from sublime to vivid and impart a soft fullness to the lips

•           Buildable, sheer to medium coverage 

•           Two satisfying textures:

o          Sheer Shine - Color true pigment polymers provide a soft, sheer shine finish

o          Brilliant Shimmer - Brilliant pigments provide a sheer multi-faceted effect on the lips

Availability: Pure Color Lipstick will be available at Estée Lauder counters nationwide starting in October 2011  

Suggested Retail Price: Rp. 250.000,-