Monday, April 8, 2013

ASTALIFT is In Indonesia (an Introduction)


Hi all!

Last week I was invited by ASTALIFT.

About ASTALIFT from www.astalift.com.sg:
‘ASTA’ in Japanese means tomorrow and ‘LIFT’ refers to the uplift of one’s inner emotions as beauty shines through. The result is a meaningful brand promise that offers renewed skin.
Created by FUJIFILM, ASTALIFT is an award-winning brand that offers carefully-researched skincare and supplement products with proven efficacy.
Not many know that oxidation - the leading cause of freckles and skin ageing – is responsible for colour fading in photographs. FUJIFILM has applied its advanced understanding of the process of anti-oxidation technology to create ASTALIFT’s award-winning anti-ageing products.
What’s more, Collagen – an important structural protein in human skin – is also the key ingredient for photographic film. FUJIFILM, harnessing its nearly 80 years of collagen research, has effectively channeled this area of expertise to ASTALIFT’s products.
FUJIFILM has also applied its proprietary knowledge of nanotechnology – for exposing and colour developing in film – to allow high concentrations of ultra-fine skin-nourishing ingredients to be delivered effectively and deeply to targeted levels of the skin, while preserving their efficacy.
FUJIFILM’s strengths in image analysing technologies – gleaned from our vast experience in the photographic and medical fields – have also been used in skin tone reproduction technology to enhance one’s looks in the cosmetics field.
Inspired by skin cell research. Powered by proprietary nano technology.

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At one of the prestigious hotel in Kuningan, a brand that produce Jelly that feeds the skin with the power of red and the ability to penetrate deep into the skin.

Anti-oxidation, Collagen, Nanotechnology and Optical technologies

Not many know that oxidation - the leading cause of freckles and skin ageing – is responsible for colour fading in photographs. FUJIFILM has applied its advanced understanding of the process of anti-oxidation technology to creating ASTALIFT’s award-winning anti-ageing products.
What’s more, Collagen – an important structural protein in human skin – is also the key ingredient for photographic film. FUJIFILM, harnessing its nearly 80 years of collagen research, has successfully cultured 3 types of collagen – each precisely engineered to reach a different skin layer – to protect, supply and nurture the collagen in your skin.
The brand has also applied FUJIFILM’s proprietary knowledge of Nanotechnology to allow strong skin-nourishing ingredients in ASTALIFT products to penetrate deep into the different layers of the skin. Nano-size antioxidants – Astaxanthin and Lycopene, combined with the 3 types of collagen are absorbed quickly into the deeper layers of the skin for optimal hydration and nourishment.
FUJIFILM’s strengths in image analysing technologies – gleaned from extensive R&D in the photographic and medical fields – have also been used in skin tone reproduction technology to enhance one’s looks in the cosmetics field.





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A team from Singapore brought us the presentation about how the nanotechnology and the meaning of Aka No Chikara.
One of the ingredients found in ASTALIFT is Astaxanthin, which is a red pigment.
Astaxanthin is a Carotenoid found in nature - in vegetables containing β-Carotene and Ricopin. High in applicability, it is 10 times more powerful than β-Carotene and 1,000 times stronger then CoQ10.
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The benefit of using ASTALIFT:
ASTALIFT is formulated with 3 types of collagen of different sizes, not only to hydrate skin surface, but also to effectively permeate deep into the skin’s stratum corneum layer.
The 3 types of collagen act together to moisturise and enhance skin suppleness, as well as to enhance the collagen deep inside your skin.
ASTALIFT is also powered by Astaxanthin, Lycopene and highly-permeable Resveratrol. Astaxanthin is an antioxidant that is 1,000 times more powerful than CoQ10 (Co-enzyme Q10). It protects the collagen within your skin from damage and maintains the skin’s elasticity and firmness. Like Astaxanthin, Lycopene and highly-permeable Resveratrol are antioxidants with age-defying properties.

And during the presentation, we can all try the products on our table.

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I started mine with a cleansing gel. Then, one by one until everything on the table, tried them all on the hand surface. So far I found the texture of all the products to be light, rejuvenating and hydrating. The skin looks to be gaining vitality as well.

I love the subtle scent of roses, which is from damask rose. Lovely and comforting in the same time.
 Here are the products:

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The complete series is presented and available in Indonesia. You may have seen them in several department store in Jakarta, such as, Seibu Grand Indonesia, SOGO Mal Alam Sutra, and SOGO Mal Kelapa Gading. 

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The brand also have 2 signature items, the Essence and the Jelly. I'm a huge fan for beauty products in a form of a jelly ^__^ or other 'unique' texture/ form.

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They handed me some travel sizes to be tried at home. Fret not, I'll share my review right after trying them one by one.

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The uniqueness doesn't stop there, the masks are made with a high quality fabric, yes, I have one from the whitening series and will share the review as well after trying them.

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Both of the mask is orange in color after being soak with the 'juice' from ASTALIFT.

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Beside skincare, ASTALIFT also comes with a series of makeup. Again, with some stunning features:

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Skincare and makeup in one (not meant to replace skincare thou').

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Want to try them? Me too!

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The selection of shades are not bad. Even the lightest shade comes in three variation from pinkish, ochre, to ochre beige, and they all contain astaxanthin and collagen like the skincare.

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Time do flies when I'm enjoying myself. This is me with the team from Singapore and Japan.

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Thank you for having me and all of us during the event .

Thank you for reading this post, stay tune for more review on the products and prepare to be mesmerize @_@ by ASTALIFT

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2 comments:

  1. CEEEEEE ITU MERAH MERAH KECE BANGET YAAAAAA #heboh #norak tapi pasti muihil itu ya.... >.<

    ReplyDelete
  2. Hi Mels,

    Iyaaa seru ya merah nya XD

    harganya sekitar 300.000 - 1 jutaan. It's in the Luxury range

    ReplyDelete